Shrinking transparent images

Shrinking transparent images

Check out TinyPNG at https://tinypng.com/ If you’ve ever done any graphics work attached to a website, you know that speed is one of the most important aspects of your graphic being effective. After all, if it takes 8 seconds for your image to load the chances are that most users will figure the page is stuck and move on. When you’re creating most graphic files, preferably in photoshop, you have the option of reducing the file size fairly easily. When you’re saving the finished image you can choose “low, medium, high or maximum” and can even watch the file size adjust to the setting you choose. This works great for .JPG files which are probably the most common image file on the web. However, one of the drawback to .JPG files is the inability to create a transparent section of the image. This is a big deal when you’re using “cut-outs”, text graphics over a background, or a myriad of other graphic circumstances when you want part of the photo to show, but not the whole rectangular image background. So, that’s when you create a .PNG file. You can create a PNG file with many photo editing programs, and basically here’s how it works: Let’s say you create a new image 200px wide and 100px tall for a logo, then enter your letters or small graphic. If you were to save that file as a JPG, when you add that JPG image as your logo, it would paste your letters and graphic just as you entered them, but with a white or solid background the size of the full image behind it. Not that big of a deal...
Selling SEO

Selling SEO

The New “Snake Oil Salesmen” Several times in my online career, both on my own sites and on sites I was working, I’ve had the opportunity to work with SEO guys. Now before I start mentioning the negatives let me say that Search Engine Optimization is not only a “real” thing, but a valuable tool in promoting your business. With that being said, you need to be very careful with who you hire to do your SEO work because not all marketing men and women are equal. The variety of price quotes you’ll get in this field is not only alarming, but indicative of the inherent problem with this subject. There are just too many individuals out there preying on unsuspecting and inexperienced business owners who have no idea what it is they’re buying for that $2000 a month (and up) price tag. If you’re shaking your head either in disbelief or because you think I’m wrong, unfortunately I know for a fact there are companies out there who charge literally thousands to anyone who will pay to “work their SEO magic”. As I prefaced this post, there are individuals worth the money they’re paid but it’s the other 80% that I’ referring to as the new Snake Oil Salesman. Knowing that to 99% of the public, not only is the subject of search engine optimization fairly boring, but it’s also a huge mystery as to what it actually is and how it can be used to a businesses’ advantage. I’m not going to get into “what” it is and the details since that’s not the point of this...
Site Security

Site Security

Aside from violent criminals, there isn’t any group of individuals more worthy of your despise than computer hackers. Governments and businesses spend $1 trillion a year for global cyber security. According to a newly-released report sponsored by McAfee, global cyber crime is costing up to $500 billion each year, which is a heck of a lot of money and a drain on the global economy that matches drug trafficking. In the US alone, as many as 500,000 jobs are lost each year from costs associated with hackers and hacking. So what can you and your little WordPress site do to protect yourself from being hacked? There are reputable companies like Sucuri.net who will monitor your site 24 hours for suspicious activity, but there is a fee — definitely worth it if you have the budget, but for some small businesses that extra little bit a month is a luxury they can’t afford. So for free, here are a few very simple steps to take that will help keep your site safe. 1. Everybody’s number one rule — choose a real password. You may think choosing your grandma’s last name is great because no one knows it, but that’s not how it works. The hackers are using sophisticated techniques to crack passwords and of course start with “real” words, names etc. Choosing a password that is NOT a word and has a combination of symbols and numbers is your best bet. 2. Don’t use “admin” as your user account name. Change it immediately and make it unique but memorable. WordPress will let you choose an alias that shows on the site...